Room Shui

The primary challenge was to assist individuals in visualizing and designing their spaces effectively. We identified the lack of existing solutions in the market, prompting our team to explore the idea of building a website for room organization and design. However, before diving into the design process, we needed to validate our assumptions and conduct user research.

User research was conducted to understand users' needs and pain points. Through five user interviews and an online survey, we discovered that individuals struggled with room redesign due to difficulties in visualizing layouts and feeling overwhelmed by the process. This insight led us to create a user persona, Edward, a real estate agent with extensive room staging needs. We also developed an empathy map to gain a deeper understanding of our users and their challenges.

Based on our research, we formulated the following problem statement and hypothesis:

We brainstormed ideas to execute our hypothesis and address user pain points. Through an "I like, I wish, What if" analysis, we identified user preferences, immediate improvements, and potential future enhancements.

Next, we created a user flow to outline the steps users would take while navigating our product and sketches to visualize the overall design direction.

We then developed a low-fidelity prototype using Figma to refine the design and gather user feedback. Usability testing revealed that users appreciated the interface and the option to start designing a room with templates. However, some users had difficulty locating the new room button. Concurrently, we explored visual design elements and created a style guide, choosing colors that evoked a homey and inviting atmosphere.

Incorporating the style guide, we created a high-fidelity prototype and conducted A/B testing to finalize our design choices. From this testing, we learned that changing some user input pages to modals would help users maintain a sense of context and not feel as lost.

We also learned that swapping our colors to use our salmon color for the login button and green for the footer better drew our users attention to the call to action. Final usability testing affirmed positive responses to our color usage, intuitive navigation, and use of modals.

The final design solution was a high-fidelity prototype and website that enabled users to easily visualize and design their spaces virtually. Positive feedback received during usability testing validated our design decisions, indicating that Room Shui effectively addressed users' needs and preferences.

Throughout the project, we learned valuable lessons. Usability testing played a crucial role in identifying areas for improvement and validating design choices. Collaborative brainstorming sessions generated innovative ideas, and visual design choices significantly impacted the user experience.

Room Shui successfully addressed the challenges individuals face when redesigning their rooms. Through an iterative design process, we developed a user-centric solution that provided a seamless room design experience. Positive feedback received during usability testing and the successful integration of our style guide affirmed the effectiveness of our design choices. Room Shui holds the potential to help users create spaces that meet their needs and bring satisfaction to their living environments.